Amazon Private Label - Monarch Skills

Comprehensive Guide to Launching and Scaling Your Amazon Private Label:

1. Account Opening

Set up an Amazon seller account

2. Product Hunting

Identify profitable products using Monarch Skills Product Selection Criteria.
Check for existing patents on selected products.
Get approval for gated categories.

3. Trademark and Brand Registration

Register trademarks for your products.
Enroll in Amazon Brand Registry Program.

4. Competitor Analysis and Value Addition

Choose a competitor for analysis.
Research value addition opportunities for your product

5. Product Sourcing and Samples

Source products and order samples.
Verify authenticity of suppliers and samples.
Inspect product samples for quality.

6. Cost and Profit Calculation

Calculate the landing cost of the product.
Determine the final profit margin.

7. Supplier Selection

Choose the best supplier for maximum profit.

8. Shipment Planning

Create a shipment plan

9. Branding

Design a powerful brand logo.
Create attractive product packaging.
Invest in professional product photography and image designing.
Design A+ pages for products.
Work on storefront design.
Create a brand video.

10. UPC Purchase and Inventory Planning

Purchase UPC for product listing.
Determine the right amount for the initial inventor.

11. Alibaba Trade Insurance and Inventory Inspection

Order first inventory with Alibaba trade insurance.
Inspect inventory upon arrival.

12. Keywords and Competitor Research

Conduct keywords research.
Analyze competitors’ strategies.

13. Product Listing and Shipping

Create product listings.
Decide on air or sea shipping based on pros and cons.
Optimize PPC campaigns

14. Inventory Management

Track keywords and check indexing.
Enroll in Amazon Vine Program.
Create an initial budget calculation sheet.
Create a total budget calculation sheet.

15. Amazon Business Strategies

Develop a Plan of Action (POA).
Consider Multi-Channel Fulfillment (MCF).
Understand removal orders and fix standard inventory.

16. Brand Building

Create a brand website.
Establish social media accounts.
Set up a professional email account.

17. Marketing

Utilize Facebook ads for targeted audience reach

List of Services for Amazon Private Lable

SMART PRIVATE LABEL

The goal would be to generate sale of 2 units everyday with each listing with Auto PPC and listing Optimization.
It’s not a normal private label as everything is different like product hunting ,Sourcing, SKU, Launching , PPC and compliance.
The aim is to launch at least three products having the high selling price and less than 1.5 kg so that It can be shipped by air.
The products that are expensive and less in weight and dimension are primarily electrical and technical. In this way, we do not need to keep large inventory in FBA as the replenishment will not take much longer when the product is air shippable and target is to sale 2-3 units a day.

BRAND BUILDING LAUNCH

Launch Low Cost Products >> Sourcing Price to be low
Multiple Products to test
Continue selling what sells best
Buyers automatically goes to other products of same brand – Cross Selling

RAPID LAUNCH

Criteria for Rapid Launch is same as Conventional Launch or BBL
Difference is we source same product from within UK – US (Same Marketplace where we want to Sell)
Or we can source ready to ship air shippable product from China
Rapid Launch is used to test the product quickly to see if it has potential and we are able to rank
If Successful – We order more inventory similar to Conventional

CALENDAR LAUNCH

Calendar Launch is launching a product well before an event on Calendar e.g Mother’s Day, Father’s Day, Halloween, Winter Season, Back to School

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